To Catch the Eye, Attack the Nose

for instance. Smelling food, after all, makes you hungry--and any consumer knows that shopping hungry is a game in which the house always wins. Entire companies have sprung up around the idea of including smells in unlikely places: the Brooklyn supermarket’s smell was powered by one called ScentAir, for instance. There’s even something called the Scent Marketing Institute. A company called ScentAndrea is dabbling in something it calls

View the Original article