Those algorithms that dating sites use to pair up singles online have a new purpose: generating the guest lists for offline events.
"Forget having to wonder who’s single and who’s not at a bar or hot spot," Match.com's blog says of its new series of "Stir" events that will include happy hours, wine tastings and cooking classes, among others. "When you go to a Stir event, everyone will be single, everyone will be looking to meet someone, and each event will be customized through our group matching algorithms in terms of age, gender and interests."
Sixty such events have already been hosted in 10 U.S. markets, and the plan is to go national with 200 events per month by September, according to the press release.
"We expect to send half a million people to events this year,
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