Why Did Reddit Succeed Where Digg Failed?

just happened to go to Reddit, which made my day, but I think they were leaving Digg, period," he says.

As for Digg's future, there's skepticism about whether its new owner will revive the site in some way. Betaworks said in a blog post that it plans on "turning Digg back into a startup" via its own mobile-focused social news site, News.me, which will "take Digg back to its essence: the best place to find, read, and share the stories the Internet is talking about. Right now." Neither Betaworks nor Digg responded to requests for comment.

Gartenberg and Messner, at least, don't think this will happen.

"How do you bring back something?" Gartenberg asks. "At this point, the mass-market consumer doesn't understand it and the digerati have clearly moved on."

Of course, Reddit could eventually find itself in a situation similar to Digg's as sites like Facebook and Twitter become ever more popular for sharing news. Some industry watchers feel confident it will continue to grow, though. Owyang says one reason  is that techies still want a place where they can share content and chat in an anonymous setting, which Facebook doesn't allow. Also, the site lets users dictate their own experiences—anyone, for example, can start their own "subreddit" on any topic (although existing ones cover everything from cute animals to user-to-user snack exchanges).

It's not "super mainstream consumer yet," Gartenberg says, but the site continues to evolve and gain more users.

Betaworks, Digg, Reddit

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