Mike Dobson, founder of mapping consultancy TeleMapics, sums up Apple Maps’ problem with one four-letter word: data.
Like a designer trying to create a single garment out of pieces from a dozen different creators, Apple has tried to stitch together a cohesive map using information and services licensed from some 20 sources, each with varying degrees of accuracy and their own system for classifying locations. What one company considers Palo Alto, another might call San Jose. Ultimately, it’s the user who’s left confused.
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