Peter Diamandis is a doctor and aerospace entrepreneur who understands human psychology. That's why he invented the X Prize Foundation: to use competitions to create what he calls "radical breakthroughs" for mankind's benefit. The original Ansari X Prize—a $10 million purse awarded in 2004 for the first private manned space flight—generated so much publicity that Diamandis claims the press coverage alone was worth $120 million.
Diamandis and his foundation have since raised millions more for competitions to clean up oil spills and create cars that get 100 miles to the gallon. They have also put up the largest technology prize in history—a $30 million award for the first private organization able to put a rover on the moon. Diamandis spoke with Technology Review about what he is trying to achieve.
Technology Review: What do you know about human nature that led you into the prize business?
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