Rumors about Apple TV market around for some time. New analyst today Fortune highlights the report published by Pacific Crest Andy Hargreaves. This report was written after a meeting Wednesday with the Apple CFO Peter Oppenheimer and Eddy Cue, Apple's Vice President of Internet software and services.
Hargreaves is the analysis of the meeting was that the Apple TV would be "very likely" in the near future. His message would be to back up recent allegations that Apple in talks with cable providers, potentially to build a set-top box, which would address the live television programming. It was also claimed that Apple so far, all cable operators maybe DIRA, due to unwillingness on the part of the provider of the content.
Because of the television market, Eddy Cue, Apple SVP of Internet software and services, said that the company mantra that it will enter the markets, where it is, it can create great customer experiences and solutions to key issues. The key problems in the television market are poor user interface and forced bundling of pay TV content, in our view. While Apple could create almost certainly a better user interface, Mr. Cue comment suggested that an incomplete solution from the perspective of the Apple if they could deliver the content in a way that is different from the current model of multi-channel pay TV.
Philip Elmer-DeWitt happiness notes that the rules of the SEC prohibits the sharing of insider information, which could have an impact on the company's shares, which means that the message is ' Hargreaves material. The report talks about Apple "large customers and solutions to key problems."
Tags: Apple, Apple TVView the Original article
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