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Long a multibillion-dollar industry in their own right, video and computer games are now affecting a...expand broad range of businesses. The appetites of game players are driving social and mobile technologies. Games are being used to train and manage employees, as well as to encourage customer loyalty and reduce health-care costs.
Exploiting the Fun FactorAdvertisers Follow Audiences into GamesWhy Microsoft Embraced Gamingsee 16 more »
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