The Tweeting of the President

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It’s not yet clear that Twitter analytics provides actionable information or strategic insights to campaigns, says J.D. Schlough, founder of Well & Lighthouse, a Democratic political strategist firm in Washington, DC. For one thing, it’s not always clear how the people tweeting relate to the general population, or, more important, to the crucial registered swing voters in swing states. And regardless of what people tweet, it’s hard to determine whether someone has been swayed by any particular message enough to influence their vote, he says.

The Bluefin tool joins the Twitter Political Index, a tool that takes a daily measurement of sentiment toward Mitt Romney and President Obama as expressed on Twitter. That tool is based on a calculation from another analytics firm, Topsy, that analyzes tweets mentioning either of the candidates’ last names or Twitter accounts—

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