Evil or not, social games are extremely popular and lucrative, and GREE’s model is more lucrative than most. A recent GamesBeat interview with GREE’s Naoki Aoyagi reveals just how lucrative. After first becoming profitable in 2010, GREE now has a market capitalization of $3.7 billion. For better or for worse, GREE’s a company you’ll soon be hearing much more about.
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