Avoiding the Faddish Side of Gamification

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Why do some incentives actually demotivate some people?

There's this really well-known phenomenon in behavioral economics and social psychology called crowding out. It is about the interaction between intrinsic and extrinsic rewards—if you love to do something and then I pay you to do it, it can become about the money, and not about the love, and ultimately your motivation is lower.

Think about Google Knol

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