Activision Blizzard has had a string of hits, most recently Call of Duty: Modern Warfare 3, a so-called first-person shooter game that allows a gamer to play from the viewpoint of a Special Forces soldier. Within five days of the game's release this month, it reached $775 million in global sales. Activision Blizzard also operates World of Warcraft, one of the most popular massively multiplayer online role-playing games, or MMORPGs. World of Warcraft has over 10 million players who pay monthly subscription fees to enter an online fantasy world via their personal computers. Activision Blizzard has also begun increasing its presence on mobile devices, offering features such as apps that let players respond to in-game messages from other players while away from their console or computer.
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