Monday, August 6, 2012

Mark Pincus on What Makes Zynga Hum: Short Attention Spans

Brian BergsteinDeputy Editor

I'm deputy editor of Technology Review. I’ve been a technology journalist for 12 years, reporting on the Web, computing, telecom, and the business of technology from...
See full bio »

Part of our Business Report:

The Business of Games

Long a multibillion-dollar industry in their own right, video and computer games are now affecting a...expand broad range of businesses. The appetites of game players are driving social and mobile technologies. Games are being used to train and manage employees, as well as to encourage customer loyalty and reduce health-care costs.

Exploiting the Fun FactorAdvertisers Follow Audiences into GamesWhy Microsoft Embraced Gamingsee 16 more »



View the Original article

No comments:

Post a Comment